Sometimes I blog about business.
Create Long-Lasting Connections with Visitors
Regardless of industry or products, the strongest connection you can create with your website visitors is based on trust. And that is not surprising because consumers return repeatedly to websites where they are heard and feel valued. With that said, when developing a...
The Biggest Misconception About Social Media Marketing
The current pandemic has challenged both small as well as big businesses to refocus their operations from brick-and-mortar to a more robust digital presence. For those who didn't have a previous online presence, going digital not only became their lifeline but a means...
Is Now the Time to Rebrand Your Business?
Businesses obviously want to become and stay relevant. But becoming and staying relevant may mean considerable changes are required. Sometimes, though, making changes is a difficult thing to do. And making changes when it is not necessary can be costly and may...
The “How to” for Your New Website or Blog
For most people, trying to set up their own website seems to be an impossible task. And to be truthful, if you don't have the patience to do that, things can become challenging. But fear not, I will guide you through the basics of what you should need to get started...
What’s in a Brand?
Trying to create a brand before defining it is the same as putting the cart before the bull. Therefore, first things first or set goals and plans with specific deadlines in mind. This may sound obvious but many skip this most important step. But it is quite...
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